Segata Sanshiro returns from the dead for this month’s Sega Fes
When you think Sega, you probably think Sonic. Or even Alex Kidd, if you’re feeling especially retro. But one mascot has endured in the minds of many fans, especially in Japan – Segata Sanshiro. Portrayed by Hiroshi Fujioka in a series of commercials promoting the ill-fated Sega Saturn, he’s become…