When Nintendo announced that it would be increasing the price of the Switch 2 last week, it seems shareholders got scared. As Nintendo Life reports, Nintendo’s share prices now sit at ¥7,020, which is an 8.44% drop from its value on Friday. That’s the lowest value the shares have been since the end of 2023, which was before the Nintendo Switch 2 was officially announced. Stock values increased to a landmark high in August 2025, when they hit ¥14,400, but the current market conditions have seen a steady decline since.
While stock prices always drop after unfavorable news, this time seems a bit strange. In a Bloomberg report from last week, it was stated that investors were eager to see Nintendo increase the price of the Switch 2. According to the outlet, investors were concerned that the console was becoming unprofitable amid the backdrop of rising component prices. Others were worried that raising the price would negatively affect customer demand, which is probably what accounts for the recent drop.
Still, this seems a little silly considering what the next few months have in store for Nintendo. It’s impossible that its next three games won’t at least move some Switch 2 units, and while I can’t say if Yoshi and the Mysterious Book or Star Fox will become smash hits, Splatoon Raiders is sure to be one. I suppose we don’t know what is in store beyond that, but it’s incredibly short-sighted to believe Nintendo is simply done with games for the remainder of the year after July. The company didn’t release too many titles in 2025, but it still had enough to space out the Switch 2 launch window.
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Written by Peter Glagowski
Peter has been a freelance gaming and film critic for over seven years. His passion for Nintendo is only matched by the size of his collection.
