We’ve been seeing more and more updates on Sega’s plans for Sonic the Hedgehog’s 30th anniversary. This latest update via press release is pretty comprehensive, and it even includes a brand-new logo for the occasion.

Very clever use of the “0”!

As for the new announcements, it’s mostly focused on merchandise. The previously teased Sonic anniversary Funko Pop!s are mentioned, as is the Sonic Encyclo-speed-ia that was revealed earlier today. On top of those there are also new toys on the way from Jakks Pacific, a jewelry collection from King Ice, Graph Gaming apparel, FiGPiN enamel pins, and a collector’s box of Sonic branded G-FUEL.

What is potentially the most exciting, however, is the news that IDW is publishing a Classic Sonic comic miniseries. Archie comics previously published something similar with Sonic: Mega Drive, a miniseries that never concluded due to the company losing the rights.

Check out the press release below:

SEGA is partnering with the following companies to create a plethora of fun Sonic the Hedgehog licensed merchandise, including these items that will begin hitting stores as early as December:

SONIC ENCYCLO-SPEED-IA — Dark Horse Comics LLC is celebrating SEGA with a full-color, hardcover historical retrospective encyclopedia that explores nearly every video game and provides deep insights into the Sonic the Hedgehog franchise.

POP! VINYL FIGURES — Funko LLC and SEGA have partnered up to bring fans a new collection of Pop! Vinyl Figures, with iconic characters including Classic Sonic, Tails, Silver, and more!

CONTINUED TOYS AND COLLECTIBLES— Jakks Pacific, Inc. is continuing to deliver speed, heroism and irreverent Sonic fun to fans of all ages with a collection of action figures and plush toys.

JEWELRY COLLECTION — King Ice has created an official jewelry collection, brought together with 3D design and hand-set stones and quality craftsmanship, bringing Sonic to life in jewelry form with a Hip-Hop influence.

APPAREL AND ACCESSORIES — Graph Gaming is launching an all new collection in the Spring of 2021, featuring exclusive apparel and accessories dedicated to everyone’s favorite blue blur.

CLASSIC SONIC COMIC BOOK MINISERIES — For Sonic’s 30th IDW Publishing will be releasing their first Classic Sonic adventure in a spectacular special! In addition, they will launch a new mini-series and continue publishing the wildly successful ongoing series in both the English and Spanish language.

COLLECTIBLE ENAMEL PINS — FiGPiN Inc. has joined forces with SEGA to bring fans a unique collectibles experience with their Sonic the Hedgehog line of FiGPiNs, featuring all your favorite characters beginning this Winter.

SONIC ENERGY DRINKS — G FUEL: The Official Energy Drink of ESPORTS has recently partnered with Sonic The Hedgehog to bring the character’s iconic Peach Rings to life by way of an energizing, high-performance, sugar-free peach-infused Energy Drink. G FUEL and SONIC’S “PEACH RINGS” flavor is set to re-launch in an exclusive 30th anniversary collector’s box in 2021.

In addition to all the great licensing partners and products, SEGA will also be revealing additional plans for Sonic’s 30th Anniversary across a number of additional categories in the coming months.

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Written by Tom Brown

Always excited to see something a little bit different, Tom is ready to report on games of all shapes and sizes, whether they be wonderful or weird (or, better yet, both.) Rest assured, if Nintendo ever announces Elite Beat Agents 2, he’ll be there.

Tom Brown

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