Nintendo has announced that it’s amidst closing a deal to acquire visual content company Dynamo Pictures. According to Nintendo’s official notification of acquisition, which was made publicly available by the company this morning, it will also be renaming Dynamo Pictures to Nintendo Pictures once the purchase is complete.
Nintendo states in their notification that Nintendo Pictures will “focus on development of visual content utilizing Nintendo IP.” As to be expected by this statement and company name change, the purchase of Dynamo Pictures is part of Nintendo’s strategy to further move into the industries of film and television.
Prior to the passing of late Nintendo President Satoru Iwata, the company had noted that it was planning to move its characters into more mediums outside of their iconic domain of handheld and console gaming. From mobile games with DENA and merchandising opportunities to theme parks with Universal Studios and movies made by Illumination, Nintendo has been aggressively making moves to utilize its intellectual properties in more ways that could expand its brand.
After years seemingly in the pipeline, Nintendo and Universal will release the Super Mario Bros. Movie next year on April 7th. Nintendo is expecting to close its deals with Dynamo Pictures by October 3rd. When more Nintendo news regarding animation, television, and movies makes the rounds, we’ll be sure to let you know.
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