Last year we saw Nintendo branch out with fashion and makeup products thanks to Uniqlo, LeSportsac, and Shu Uemura. More collaborations are continuing this year, and to start us off a new retailer is giving its products some Nintendo flair. Announced today, Bloomingdale’s spring collection is all about the Big N and its Super Mario characters. Dubbed “Let’s Play” — the collection will consist of multiple pieces from different brands. So far, the following brands have been named: Sovereign Code, Onia, Original Penguin, Gitman Vintage, Barneys Cool, Bricktown, and Herschel, S’well, Sunnylife, and Funboy.
This collection isn’t limited to clothing either. Ping-pong paddles, water bottles, and even pool toys (inflatable tubes) are expected to join the product lineup, too. We’ll be able to sport “Let’s Play” when dressing up, on the go, and while enjoying early spring activities!
We don’t have to wait too long to see the entire collection. “Let’s Play” will debut on March 10th in select stores and online. While it isn’t active right now, Bloomingdale’s already has a page set aside for the collection at bloomingdales.com/Nintendo. We’ll definitely be keeping an eye on it and we’ll report back when the retailer shows off what else it has in store.
What do you think about this new collaboration? Personally, I can’t wait — and I love that it’s the perfect way to celebrate “Mario” Day!
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Written by Jennifer Burch
Illustrator, designer, writer and big Nintendo geek, you can find Jennifer with an N3DS within reach 24/7. As the oldest of three, she has survived many Mario Party, Super Smash Bros. and Mario Kart sessions intact in addition to getting her brothers hooked on some really weird games. (Cubivore anyone?)
