Ubisoft is seemingly not starting 2026 off on the best foot. After its bombshell announcement of a complete studio restructure last week, which included shuttering two studios, cancelling six games (one of which was the Prince of Persia: Sands of Time remake), and delaying a further seven, stock prices for the company have plummeted a staggering 34%. As CNBC reports, “The company, which is listed in Paris, said it expected to make an operating loss of around 1 billion euros ($1.17 billion) in the financial year ending 2026, following a 650 million euro write-down caused by the restructure.” Ouch.
Following the stock exchange, share prices for Ubisoft opened at €4.36, which is down from €6.64 when the stock market closed last Wednesday. This is the lowest share price the company has seen in over 14 years. As VGC notes, the last time stocks for Ubisoft were below €5 was in late 2011. Ubisoft stock hit a record high in July 2018, where it was trading at €107.90 per share, but then started to decline in 2020. If we do some math, that means stocks have dropped 96% from that all-time high.
To top things off, the official Twitter account for Prince of Persia posted an apology to fans for the cancellation of the Sands of Time remake. In the tweet is the statement, “We weren’t able to reach the level of quality you deserve, and continuing would have required more time and investment than we could responsibly commit.” That’s already five years after the remake was originally scheduled for release, and likely seven or eight since development began.
— Prince of Persia™ (@princeofpersia) January 21, 2026
It’s possible that Ubisoft got scared with the Prince of Persia brand following lackluster sales for 2024’s Prince of Persia: The Lost Crown, which had a planned sequel scrapped due to falling short of expectations. It could also be that Ubisoft’s shift towards open-world, live-service, and AI Generated content means Prince of Persia has no place at the company anymore. Usually cancellations and studio closures are a quick means for a company to rebound funds, though it leaves a trail of devastation in its wake for developers working on said games.
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Written by Peter Glagowski
Peter has been a freelance gaming and film critic for over seven years. His passion for Nintendo is only matched by the size of his collection.
