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Two of the earliest video gaming pioneers are joining forces… Kind of. Atari and Intellivision waged one of the earliest console wars in the late ’70s and early ’80s but now, 45 years later, the former is buying the latter, in a manner of speaking.

Specifically, Atari has purchased the “Intellivision” brand and certain games from Intellivision Entertainment LLC., which itself will be rebranded in order to keep producing Amico consoles.

In its own words, Atari “will seek to expand digital and physical distribution of legacy Intellivision games, potentially create new games, and explore brand and licensing opportunities as part of a long-term plan to create value from the Intellivision properties.”

The earliest result of this acquisition will be new merchandise available via Atari’s own store.

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Written by Tom Brown

Whether it’s an exciting new entry in a series long established or a weird experiment meant only for the dedicated, Tom is eager to report on it. Rest assured, if Nintendo ever announces Elite Beat Agents 2, he’ll be there.