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Most corporations haven’t been around as long as Nintendo. Founded in 1889, the company made cards and other toys for nearly a century before shifting to video game development around the late ’70s. And now you can charter its evolution via various logo redesigns over the years, compiled by Twitter user @Yamafuda:



You can see how a signatory Ace of Spades served as a logo for quite a long time starting in the ’30s, followed by all sorts of logo variations in the ’50s and ’60s. Starting in the ’70s the logos begin to pare down, and by the turn of the ’80s they settle into their current font and ovular border logo. It seems unlikely that Nintendo will shift away from the look any time soon, and honestly doing so would probably frighten us. Why mess with a good thing?


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Written by Amelia Fruzzetti

A writer and Nintendo fan based in Seattle, Washington. When not working for NinWire, she can be found eating pasta, writing stories, and wondering about when Mother 3 is finally going to get an official localization.