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Pokémon is no stranger to the 3D billboard trend, having posted advertisements to the iconic Shinjuku locale before – but with the release of a new game imminent, they’re once again revving up the ad engines in Shinjuku, Tokyo, Japan, with a video advertisement featuring the Scarlet & Violet starter trio.

Sprigatito, Fuecoco, and Quaxly all showcase themselves with pomp and vigor in the brief 15 second stint, enough to melt your heart if only for a moment – and to pump yourself up for the oncoming release. Pokémon Scarlet & Violet release this Friday.

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Written by Amelia Fruzzetti

A writer and Nintendo fan based in Seattle, Washington. When not working for NinWire, she can be found eating pasta, writing stories, and wondering about when Mother 3 is finally going to get an official localization.