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The Pokémon Company International, the holding company behind everything Pokémon, has announced a philanthropic pledge and effort to donate a minimum of $25 million over 5 years – or roughly $5 million a year – to charities and other organizations. The focus will be on organizations improving the lives of children and those supporting social equity – two goals that are pretty in line with the themes of the franchise.

“Pokémon is a brand that immediately sparks joy and has captured the imaginations of kids around the world for 25 years, says President Kenji Okubo. “With its universal themes of adventure, friendship, and perseverance, it has also been welcomed into the lives of an incredibly diverse fanbase in countries around the world. We are dedicated to leveraging that unique ability and the support we’ve received from our broad community of Trainers to be a positive force in the lives of children and create a more equitable, inclusive world in which all can flourish.”

Donations will take place both purely monetarily and in the form of TCG or Pokémon Center products. While $25 million is nothing to sneeze at, keep in mind TPCI reported $700 million in revenue in 2021 alone – $5 million is only 0.7% of total annual revenue for the company. The company has also listed exactly which organizations it’s partnering with on its website – you can read the list of all 41 charities for yourself, if interested.


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Written by Amelia Fruzzetti

A writer and Nintendo fan based in Seattle, Washington. When not working for NinWire, she can be found eating pasta, writing stories, and wondering about when Mother 3 is finally going to get an official localization.