While the hype behind the upcoming release of Animal Crossing: New Horizons is larger than life, creating ripples of excitement all over the world from fans, the very concept of the game itself doesn’t bring loud, celebratory music and cheering — no, it creates a sense of calm and serenity. And Nintendo knows it.

The company’s newest Switch My Way commercial is bringing the handheld and New Horizons together by pairing up a mother and daughter who very much adore the game. The ad opens by introducing us — the audience — to familiar gameplay with the New Horizons’ gentle theme music, and it shows the genuine delight it can bring to families through a small series of endearing scenes.

 

 
There’s something extra special about a game that can bring family and friends together by simple acts of bug catching and running around on pretty islands surrounded by friendly animals.

Animal Crossing: New Horizons releases on March 20th for Nintendo Switch. You can still pre-order your copy on Amazon today!

 

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Written by Lauren Ganos
Creative Director, Managing Editor

Designer and writer by day, gamer by night, Lauren dreams big when it comes to creative endeavors. Perhaps that's why she's taken on the roles of creative director and managing editor for Nintendo Wire. If she had a video game superhero alias, it might just be The Visionary, a true keeper of imaginative order.

Lauren Ganos