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Nintendo’s iconic Game Boy — the king of handheld gaming — is still used as a visual to represent video games. While the name Game Boy faded into the background when the Nintendo DS entered the market, you’ll still spot its design on merchandise products and in illustrations. There’s also a chance that you may have a few units in your gaming collection.

Tapping into that history and nostalgia, Merchoid has partnered up with Nintendo to turn the Game Boy Color into a wrist watch. Of all the color options, turquoise ended up being the color of choice for this mini recreation. The insides contain “a digital interface including time, date and alarm features, the watch is controlled by the buttons on the console interface itself, without having to remember any cheat codes.”


The Nintendo: Time To Step Things Up Game Boy Color Watch is available for pre-order and is priced at $25.99, with free shipping is included. Orders will be shipped in June. Since Merchoid is based in the UK, shipping outside of the UK can take up to 30 days. The current estimate for orders being shipped to the US is 10 to 15 business days, provided that it’s not held in customs. As for UK residents, expect a shipping time of two to five business days.

What Game Boy Color version would you want to see as a watch next? I’d want the special Pokémon Game Boy Color (that was a much sought after unit during my childhood) to be next!


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Written by Jennifer Burch

Illustrator, designer, writer and big Nintendo geek, you can find Jennifer with an N3DS within reach 24/7. As the oldest of three, she has survived many Mario Party, Super Smash Bros. and Mario Kart sessions intact in addition to getting her brothers hooked on some really weird games. (Cubivore anyone?)