Nintendo officially submits request to Chinese government to sell Switch there with Tencent as partner | Nintendo Wire

Nintendo may be opening a door long shut for the video game manufacturer’s home consoles — partnering with Chinese multimedia conglomerate Tencent (the folks who own, among other things, Riot Games and part of Epic Games) to try and get the Switch sold in China. The sale of New Super Mario Bros. U Deluxe has been provisionally approved, pending a comment period that ends on the 24th.

If the venture is successful, it would be a giant boost to Nintendo’s bottom line — China is, after all, the biggest market in the world for video games, and while there are numerous censorship policies to work around and consider, getting any sort of sizable foothold in the region would be a significant bolster to their coffers. Of course, time will tell just how significant an impact the Switch will make in China.

What does this mean for consumers in the West? Probably very little — the Tencent partnership appears to apply only in China, and it seems unlikely that Nintendo will change its branding or development strategies purely to satiate the Chinese market. As far as we’re concerned, it will just be another source of revenue for the Big N — or at least, we hope so.


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Written by Ben Fruzzetti

Gamer, writer and devourer of pasta. Whenever not letting his daydreams run out of control, he can be found writing for Nintendo Wire, playing old JRPGs, or reading sci-fi and fantasy novels and comics.

Ben Fruzzetti

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