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Nintendo’s ad campaigns offer fans all over the world a pretty fun mix of typical promo materials for beloved games and fascinating teases that cause the community to speculate about the tiniest details presented through imagery. This week alone, we were treated to a promo that had us wondering if Final Fantasy VII could become available in the eShop within the next two months.

And now it looks like the appreciation for ad designs isn’t stopping there.

For those who grew up during the ‘80s and ‘90s, you can probably easily remember that we were bombarded with ads in all sorts of places. In a pre-YouTube world, TV commercials and print ads were the norm. These still exist today, but mainly we skip over that kind of promotional content whenever it is possible.

In Japan, Nintendo always advertises throughout the country’s public transportation. Massive banners featuring an upcoming game release is pretty common. Recently though, a new, different ad has been spotted:


Twitter user @ForkballMono tweeted the above photo showing Mario playing a Nintendo Switch. This particular ad stands out. Maybe it’s because we’ve mainly seen Mario with Cappy or a 3D render of his character model most recently, instead of this throwback style more inspired by the ‘90s and ‘00s. Personally speaking, the first example that came to my mind was Super Mario Advance series box art. As you can see from even more visual examples shared below, Nintendo’s going above and beyond when it comes to pushing forward into new creative territories while celebrating styles that are still loved to this day.


It’s pretty fantastic to see the plumber in his “OG” 2D look! It’s like the past and present are coming together to really solidify where Nintendo stands with new and old fans alike.


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Written by Jennifer Burch

Illustrator, designer, writer and big Nintendo geek, you can find Jennifer with an N3DS within reach 24/7. As the oldest of three, she has survived many Mario Party, Super Smash Bros. and Mario Kart sessions intact in addition to getting her brothers hooked on some really weird games. (Cubivore anyone?)