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The landscapes of reporting, social media, and entertainment have changed over the years, and video games have thrived online. With “Let’s Plays” and streaming creating new fandoms and gaming culture, the process of monetizing these adventures have been touch-and-go when they’re Nintendo-themed.

Criticized in the past for handling monetization, Nintendo has made a surprising announcement. The Nintendo Creators Program is ending. The full announcement is as follows:

“We are ending the Nintendo Creators Program (NCP) to make it easier for content creators to make and monetize videos that contain Nintendo game content. We will no longer ask creators to submit their videos to the NCP, and creators can continue showing their passion for Nintendo by following Nintendo’s guidelines, located at

The NCP will come to a close at the end of December 2018. Please note that we are no longer accepting videos and channels, and will not review any that have been submitted, but not yet registered. The NCP website will be taken down on March 20, 2019.

We appreciate and encourage the continued support of content creators, and thank them for their dedication to helping us create smiles.”

New guidelines for posting content have been posted though and can be found here. We’ll continue to follow this story and any updates associated with it, so stay tuned.

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Written by Jennifer Burch

Illustrator, designer, writer and big Nintendo geek, you can find Jennifer with an N3DS within reach 24/7. As the oldest of three, she has survived many Mario Party, Super Smash Bros. and Mario Kart sessions intact in addition to getting her brothers hooked on some really weird games. (Cubivore anyone?)