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It’s been a good year for the Switch, and Nintendo is looking to propel the console’s sales even higher this holiday season. To that end it’s released a new, almost-2-minute-long ad showing the console’s sizable library of games brought to life, in increasingly strange and arguably dangerous ways.


There are some innocuous or outright clever moments, such as when Bowser is partaking in literal backseat gaming during a round of Mario Kart 8, but it doesn’t take long for some questionable images to spring up. A round of Splatoon 2 ruins a family’s living room with pink splatters, luchador Pikachu erupts from the screen and destroys the restful ambiance of a cafe, and one poor soul ends up possessed by Mario, presumably before leaping through the streets in pursuit of lunar objects. It’s all a creative and fun way to show the “play anywhere” ideal of the Switch, but the fridge logic lends itself to a certain amount of horror when examined.

A similar ad for Xenoblade Chronicles 2, Fire Emblem Warriors and Skyrim was released last week. Given that Nintendo’s now burned through most of its 2017 catalog, it seems unlikely that another will come out soon, though we can certainly assume that the company might return to it in the future.

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Written by Amelia Fruzzetti

A writer and Nintendo fan based in Seattle, Washington. When not working for NinWire, she can be found eating pasta, writing stories, and wondering about when Mother 3 is finally going to get an official localization.