A look at the very first Game & Watch TV commercial | Nintendo Wire

Nintendo’s had a long history of odd ads – from funky dance Zelda to The Turtles’ Smash Bros – so it’s interesting to get a look at where it all began. The company’s first video game television advertisement was a 30 second Game & Watch ad that is strikingly simple, and absurdly catchy.

The commercial isn’t particularly complex – it’s mostly just a chorus of enthusiastic Japanese people saying “Game & Watch!” over and over again – but there is a bit of a kitschy ’80s charm to it. It even includes a small section listing out various G&W games towards the end, and explains the system’s built-in watches (hence the name of the product). While not quite as eventually iconic as some other Nintendo commercial favorites, it’s clear that from the beginning Nintendo had the same fun attitude it still holds today. You, too, can enjoy the slice of Nintendo history right below!


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Written by Ben Fruzzetti

Gamer, writer and devourer of pasta. Whenever not letting his daydreams run out of control, he can be found writing for Nintendo Wire, playing old JRPGs, or reading sci-fi and fantasy novels and comics.

Ben Fruzzetti

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  1. As somebody who grew up in the era “kitschy 80’s charm” is dead on. Virtually no different from an American TV ad in the 80’s.

    Reply →
  2. As somebody who grew up in the era “kitschy 80’s charm” is dead on. Virtually no different from an American TV ad in the 80’s.

    Reply →