The Hershey Company and The Pokémon Company have teamed up again for another sweet collaboration, this time inspired by Pokémon’s most iconic villains.
The new special-edition Hershey’s Kisses x Pokémon collection (via My Nintendo News) once again features 151 collectible Poké Ball foil designs, along with ten new Team Rocket foils.
Hershey said the collection introduces “a new narrative-driven experience” on the company’s social media pages, “centered on the challenge of collecting all 151 Hershey’s Kisses chocolates before Team Rocket does.”
Team Rocket recently “took over” Hershey’s Instagram and produced a number of posts featuring their villainous logo.
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Available in 9-oz share packs and 28-oz party bags at participating retailers, each pack of Hershey’s Kisses will feature a QR code, which will direct users to a “digital collection hub” where they can “track finds, follow the story and enter for a chance to win exclusive prizes.”
There will also be Pokémon-themed Pirate’s Booty packs – another Hershey’s brand – coming “this summer” in 8-count cartons and 17-oz club bags. These will include Pikachu-shaped puffs and three unique pack designs, and will feature “Who’s That Pokémon” challenges and access to downloadable activities.
Hershey’s and Pokémon previously collaborated in 2025 to produce a similar Hershey’s Kisses collection, along with Pokémon-themed chocolate bars.
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Written by Reece Heather
A veteran Zelda Universe editor and First-class journalism graduate, Reece emerged with a Nintendo 64 and a lifelong obsession after a narrow escape from Santa’s Naughty List in 1998. Outside of games, he’s reading Punisher comics, being bossed around by his cocker spaniel, and cornering innocent bystanders to rant about the importance of game preservation.
