You’re probably familiar with Fandom — as in, the internet wiki company that hosts a kajillion different databases, not the concept of being a fan of things. The company has grown big enough in recent years to swallow up the vast majority of fan wikis for things, and it continues to expand by snapping up brands — leading to a huge slate of acquisitions from Red Ventures that includes Metacritic, GameSpot, GameFAQs, Giant Bomb, TV Guide, Cord Cutter News, and Comic Vine.
— Nibel (@Nibellion) October 3, 2022
Joining previous Fandom properties Screen Junkies, Curse Media, and Fanatical, the move expands Fandom’s platform and “will drive engagement across every step of the consumer journey — reference, community, trends, ratings, reviews, news and commerce.” There’s additional talk of monetization and strategy (clearly aimed at business folk) on the announcement blogpost.
Fandom has a notoriety for the insane amount of ads and generally cluttered site design, leading several, if not many, people expressing concern over the look and monetization of the acquired sites, which includes beloved titans of the online gaming community. We’ll have to see how it shakes out over time, though the promise of driving engagement “across every step of the consumer journey” certainly sounds at least a little concerning. Stay tuned for any further info.
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