Whether or not you realize it, you’re probably familiar with New Era, a maker of ball caps for just about every brand and sport imaginable. You know that round sticker that people don’t take off because they wanna look fresh? Those come from New Era caps. And now the company is partnering with Pokémon to release ball caps featuring pixelated versions of Pikachu, Eevee, and Mew.
The caps come in both the classic 59FIFTY New Era design and in youth sizes, and one particularly stylish retro Pikachu cap comes instead in “9FIFTY” style with an open snap back. The 59FIFTY caps go for ¥6,050 (~$48 US), the 9FIFTY for ¥5,500 (~$43 US), and the youth sizes for ¥3,960 (~$31 US). No word on whether these are bound for shores outside of Japan yet, though considering New Era’s international presence, it seems like there’s a fair chance.
Leave a Comment