Premium Nintendo merchandise is nothing new – you can’t go a few months without a fancy Kirby jewelry collection – but this latest partnership with TAG Heuer will definitely break the bank.
The Swiss luxury brand will be collaborating with Nintendo for a Mario-themed smartwatch. This stylish timepiece will feature unique animations of Mario and various ways of telling the time, from classic Mario blocks to symbols floating in a void.
A watch like no other!#Nintendo’s iconic character, Mario, is taking over the TAG Heuer Connected with a new limited edition timepiece in a daring, creative style.
— TAG Heuer (@TAGHeuer) July 13, 2021
The watch is expected to sell for $2150, only 2000 will be produced, and if you have the money to burn you can register via the official TAG Heuer website.