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Atlus — developer of Shin Megami Tensei, its various spinoffs like Persona, and other games (shoutout to Etrian Odyssey fans) — is celebrating its 35th anniversary this year, and is releasing a ton of merch to celebrate. Most of said merch features beloved company mascot and hee-ho with the most Jack Frost, though a couple of pieces feature him alongside recent challenger to the mascot throne Morgana from Persona 5.

The items include the following:


  • Jack Frost/Morgana 35th anniversary pin – (¥1,650)
  • Jack Frost/Morgana 35th anniversary mug (¥1,650)
  • Sticker packs of Jack Frost and the Atlus logo (¥1,980)
  • Atlus logo tshirt (¥4,180)
  • Atlus logo keychain (¥1,100)
  • Atlus logo notebook (¥1,650)
  • Can badge blind box featuring various Atlus titles (¥880)
  • Jack Frost tshirt (¥4,180)
  • Jack Frost acrylic stand (¥1,100)
  • Black Frost acrylic stand (¥1,100)
  • Jack Frost facemask (¥1,320)
  • And a case for said facemask (¥1,650)
  • Tote bag featuring Jack Frost’s lovable face (¥1,650)
  • Laptop case featuring Jack Frost’s lovable face (¥4,400)
  • Shin Megami Tensei tshirt (¥4,180)
  • Shin Megami Tensei charm keychain (¥1,100)
  • Shin Megami Tensei facemask (¥1,320)


You can check out this lengthy feature where Japanese voice actress Ami Koshimizu (who voiced Yukiko in Persona 4 along with a boatload of other roles) introduces the items alongside a Jack Frost named “Hee Ho-kun.”



You can check out the Atlus 35th anniversary website for more info.


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Written by Amelia Fruzzetti

A writer and Nintendo fan based in Seattle, Washington. When not working for NinWire, she can be found eating pasta, writing stories, and wondering about when Mother 3 is finally going to get an official localization.