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The Pokémon Company and Casio have announced today that they are teaming up in honor of two 25th anniversary celebrations. Celebrating the franchise’s 25th anniversary next month, The Pokémon Company is having Pikachu star on Casio’s G-SHOCK BABY-G watch model, which just happened to celebrate its 25th-anniversary last year. Good timing, no?

Full details of this collab have been shared in a press release, which you can read below:

Featuring the fan-favourite Pokémon, Pikachu, the new timepiece comes off the heels of a collaboration last year between the two brands in celebration of BABY-G’s 25th anniversary. This second collaboration introduces an analog-digital watch with an outdoor theme, representing the active image of the BABY-G brand. The entire BA110PKC-4A band showcases a camouflage pattern and female Pikachu with an endearing heart-shaped tail.

The Pikachu design is also infused with subtle details like the silhouette of the pink tail on the strap keeper and the Pikachu image etched on the case back. The hour and minute hands also evoke the face of Pikachu, a playful touch that will delight the wearer whenever they check the time.

In addition to special packaging inspired by the iconic Poké Ball, the BA110PKC-4A also comes equipped with G-SHOCK technology including:

  • Shock Resistant
  • 100M Water Resistance
  • Super Illuminator LED Light
  • World Time (48 cities + UTC)
  • 1/100 Second Stopwatch
  • 5 Daily Alarms (with 1 Snooze Alarm)
  • Countdown Timer
  • 12/24 Hr. Formats
  • Full Auto Calendar




Priced at $150/£139/€149, pre-orders for Casio’s Pikachu x BABY-G watch open on Tuesday, February 2nd, via G-SHOCK’s online store and its Soho Store, as well as at participating retailers.


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Written by Jennifer Burch

Illustrator, designer, writer and big Nintendo geek, you can find Jennifer with an N3DS within reach 24/7. As the oldest of three, she has survived many Mario Party, Super Smash Bros. and Mario Kart sessions intact in addition to getting her brothers hooked on some really weird games. (Cubivore anyone?)