Game Freak, the primary developer of the Pokémon game series, has officially trademarked a new name in China. Formerly known as “遊戲富利克” (which is close to “Game Freak” in English), the company has changed its name to “遊戲狂想家” (“Game Maniac”) according to a Weibo post by NS News Flash.
The new name is said to sound “less foreign” to Chinese speakers.
Game Freak changed and trademarked its official name in China.
Game Freak was formerly known as 遊戲富利克
(Where 遊戲 is game, while 富利克 is a phonetic translation of freak)
It is now known as 遊戲狂想家 which is more like Game Maniac.
The new name sounds less foreign. pic.twitter.com/nPwDPm7o36
— sirena (@852_sirena) September 20, 2020
To call Game Freak staff “maniacs” may be a step too far, but they’re definitely crazy when it comes to talent; the company has developed all of the mainline Pokémon titles from the original Red and Green versions in 1996, all the way to the recent Sword and Shield.Leave a Comment