Game Freak, the primary developer of the Pokémon game series, has officially trademarked a new name in China. Formerly known as “遊戲富利克” (which is close to “Game Freak” in English), the company has changed its name to “遊戲狂想家” (“Game Maniac”) according to a Weibo post by NS News Flash.
The new name is said to sound “less foreign” to Chinese speakers.
https://twitter.com/852_sirena/status/1307551640367505408
To call Game Freak staff “maniacs” may be a step too far, but they’re definitely crazy when it comes to talent; the company has developed all of the mainline Pokémon titles from the original Red and Green versions in 1996, all the way to the recent Sword and Shield.
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Written by Reece Heather
A veteran Zelda Universe editor and First-class journalism graduate, Reece emerged with a Nintendo 64 and a lifelong obsession after a narrow escape from Santa’s Naughty List in 1998. Outside of games, he’s reading Punisher comics, being bossed around by his cocker spaniel, and cornering innocent bystanders to rant about the importance of game preservation.
