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In today’s edition of “I wish I lived in Japan,” here’s a new Pikachu toy that’s so clever and cute that I just can’t take it. “WHO Are YOU?” is a brand by Sega Toys that offers fluffy hairballs that transform into plush toys when introduced to water, and according to Ninten-Switch, a new Pokémon-themed set is coming soon, featuring the series’ iconic mascot Pikachu.

The product starts as a big, yellow ball of fur, with Pikachu’s signature brown back stripes. Curled up like this, Pikachu may seem a little shy (or sleepy?) at first, but it’ll soon liven up after a bath.


After submerging the ball in water for a while, it will begin to transform into one of the three Pikachu variants pictured below. The winking Pikachu is female with a heart-shaped tail, while the other two are male. Just look at how fluffy they are!



Each toy comes with a comb, two to three pieces of kimono, an instruction manual, and a best friend certificate. Awww.

The toys will be released in Fall 2020 at 3,800 yen each (tax excluded).


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Written by Reece Heather

A lifelong Nintendo fan and a longtime editor at Zelda Universe, Reece will forever be grateful that he somehow dodged the Naughty List of Christmas 1998, when Santa delivered the life-changing gift of a Nintendo 64 with Super Mario 64, Banjo-Kazooie, and Mario Kart 64. When he's not playing games, Reece is usually reading Punisher comics, delving helplessly into the weirdest depths of anime and manga, or spending time with his cocker spaniel Gracie -- the goodest girl ever!