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Happy birthday, Sonic! Sega is making today all about the blue hedgehog with announcements and deals. Sega’s online store is joining in by releasing a new Sonic merchandise collection and throwing in a sale on various Sonic related products, too!

First up is the new Graffiti Collection. A lovely mashup of Sonic and Jet Set Radio, this small collection of shirts, mug, notebook, and phone case are more colorful than a birthday cake. 

Next is a 15% off sale on select Sonic merchandise. (Yes, select, which means the Graffiti Collection is exempt!) Regardless, there’s plenty of items available featuring Sonic and friends from a variety of games. In order to take advantage of this deal, just use the code SONICBDAY during checkout. And, if you spend $100 or more, your order qualifies for free shipping.

Sega Shop hasn’t specified when this sale ends, so don’t wait too long to place your order!


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Written by Jennifer Burch

Illustrator, designer, writer and big Nintendo geek, you can find Jennifer with an N3DS within reach 24/7. As the oldest of three, she has survived many Mario Party, Super Smash Bros. and Mario Kart sessions intact in addition to getting her brothers hooked on some really weird games. (Cubivore anyone?)