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One of the fantastic things about being an adult video game nerd is to see how your fellow peers incorporate your favorite Nintendo IPs into IPAs. 

Making the rounds this week, O’Connor Brewing Co. in Norfolk, Virginia made a small batch of beer in honor of a local Super Smash Bros. tournament. The single malt and single hop (SMASH) brew was canned with a custom illustration of Ness and Kirby giving Master Hand the smackdown. Currently, you can try a pour of the “Old School IPA West Coast Style” — but only on tap at O’Connor Brewing Co.’s tasting room. (Sorry, beer aficionados and Smash fans, you can’t place an order of a four or six-pack of the cans.)



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🚨 NEW BEER ALERT 🚨 : . Standing for “Single Malt and Single Hop,” SMASH takes inspiration from classic video games and the long nights spent playing them in front of the TV with friends. Brewed with American 2-Row and loads of classic Chinook, this beer is an easy crusher that keeps you in the game without compromising flavor. 7.7% ABV *PRE-ORDER NOW ON CRAFTCELLR!!!!* . . This is a BREWERY ONLY release! Available on draft and in 4pk 16oz cans starting at Noon on Saturday, March 7th. . 🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮 . Join us on the release day for a Smash Brothers tournament hosted by BUTTON SLASHERS! . . This tournament is FREE and open to all ages! There will be prizes for 1st, 2nd, and 3rd places. The tournament goes from 6pm-9pm! We cannot wait for this, and hope to see you all there!

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SMASH releases tomorrow! Join us for a (free & all ages) Smash Bro’s tournament hosted by Button Slashers from 6pm-9pm!! Prizes for 1st, 2nd, and 3rd places 🎮 . . SMASH stands for Single Malt and Single Hop. This is an old school brewing technique that brewers would employ to educate themselves on the unique aromas and flavors brought by new and old strains of hops from harvest to harvest. We bring you the start of an Educational IPA series to highlight New Age, Emerging, and Classic hops. SMASH is brewed exclusively with a uniquely vibrant German base malt and loads of Chinook hops, this dry hopped IPA brings forth notes of classic spice, citrus, and pine, with some underlying tones of mixed fruit. Reminisce about classic video games and the long nights spent playing them with friends. 7.7% ABV.

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Don’t fret though! This has been a bit of a trend with small brewing companies across the United States. You’re just a Google search away from finding another nerd brew crew, like 8 Bit Brewing Company, GameCraft Brewing, and Second Self Beer Co.

News comes via Reddit.


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Written by Jennifer Burch

Illustrator, designer, writer and big Nintendo geek, you can find Jennifer with an N3DS within reach 24/7. As the oldest of three, she has survived many Mario Party, Super Smash Bros. and Mario Kart sessions intact in addition to getting her brothers hooked on some really weird games. (Cubivore anyone?)