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The Japanese Pokémon Center is no stranger to unique collaborations with companies sporting all sorts of brands. From Sanrio to Adidas, we’ve seen the likes of Pikachu and co. land on a variety of popular products all over the world. And now, it looks like it’s high time for some fashion to come to the Pokémon universe!

New York’s designer brand Anna Sui is bringing that beautiful vintage rock feel to Pikachu through a series of products. Embroidered totes, jewelry, mugs, stationery, and a couple other goods feature a gentler, floral version of the Electric-type among lilac, pink, and black hues. Overall, the collection is a striking representation of how Pokémon collaborations can be fun, functional, and fashionable.

Check out some items from the collection:


The Anna Sui Pokémon collab is set to release in Japanese Pokémon Center stores on Saturday, August 17th. You can view the collection in its entirety over at the Pokémon Center’s page dedicated to the gorgeous line of products!


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Written by Lauren Ganos
Creative Director, Managing Editor

Designer and writer by day, gamer by night, Lauren dreams big when it comes to creative endeavors. Perhaps that's why she's taken on the roles of creative director and managing editor for Nintendo Wire. If she had a video game superhero alias, it might just be The Visionary, a true keeper of imaginative order.