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Last year Sega of America launched its own merchandise shop, selling apparel, plushies, and many more items based on the publisher’s impressive history of games. Unfortunately, Europe has had to wait quite some time, but finally the Sega Shop has finally gone live across the continent. There is both a UK shop and a general European shop, so be sure to go and take a look.

Items worth noting are the cute Sanrio x Sonic the Hedgehog plushes, framed prints, and even some festive beanies. It’s a good time to be a Sega fan in Europe!

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Written by Tom Brown

Whether it’s an exciting new entry in a series long established or a weird experiment meant only for the dedicated, Tom is eager to report on it. Rest assured, if Nintendo ever announces Elite Beat Agents 2, he’ll be there.