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Super Mario Run isn’t even out yet but investors are already getting excited about the buzz surrounding Mario’s first official adventure on mobile with Super Mario Run. Since unveiling a new trailer on Wednesday evening alongside a gameplay reveal on The Tonight Show with Jimmy Fallon, Nintendo’s stock has been on the rise.

As of yesterday, Nintendo’s stock was up 3.7% in Tokyo, similar to the bump that was seen when Pokémon GO was dominating the headlines when it launched back in July. With Super Mario Run being developed completely in house at Nintendo, a big hit could have a huge impact for Nintendo, unlike the minimal revenue the company received after the success of Pokémon GO.

In an interview with Bloomberg TV, Nintendo president Reggie Fils-Aimé remains optimistic about Super Mario Run’s future success despite concerns that the title’s $9.99 price point to unlock the full game may keep many potential players from taking the plunge. Reggie tells Bloomberg that once players try the free levels, they will opt for the full experience. He also reiterates that Super Mario Run will indeed be coming to Android sometime in 2017, citing quality concerns about developing on multiple platforms at the same time for the delay. When asked if he believes that they delay could alienate the Android user base, Reggie stated he believes fans would prefer a quality product over something rushed.

For more information about Nintendo’s plans for 2017 and beyond, check out the full interview with Reggie in the Bloomberg video above. Super Mario run heads to iOS devices on December 15th.

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Written by Jason Ganos

Nintendo super fan since birth, Jason is the creator of Amiibo News and editor-in-chief at Nintendo Wire. One of his life goals is to provide the latest Nintendo news to fellow gamers with his natural know-how.