Back in July, McDonald’s was reportedly the first business to partner with Pokémon GO in a way that allowed a large number of locations spread across Japan to act as sponsored gyms in the highly successful app.

It looks like the food chain will be joined by TOHO Cinemas, a theater production company in Japan, as most of its locations will become Poké Stops sometime in the near future. TOHO has assured people that areas outside of the theaters will act as the Stops for trainers and that the spaces within the buildings will not trigger the Stops to appear – in order to avoid excited trainers distracting movie watchers.

Now with two major businesses on board with Pokémon GO promotions in Japan, it’s only a matter of time before we see these kinds of sponsored deals come West. What do you think? Do you like the idea of paid Pokémon GO sponsorships? Let us know in the comments below. Happy hunting!


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Written by Lauren Ganos
Creative Director, Managing Editor

Designer and writer by day, gamer by night, Lauren dreams big when it comes to creative endeavors. Perhaps that's why she's taken on the roles of creative director and managing editor for Nintendo Wire. If she had a video game superhero alias, it might just be The Visionary, a true keeper of imaginative order.

Lauren Ganos