It would be a tremendous understatement to say that Pokémon GO has taken the world by storm (or at least the places where it’s available). While we’re storming the streets looking for that rare Pocket Monster, developer Niantic is looking for ways to capitalize on the sensation.


In an interview with the Financial Times, Niantic CEO John Hanke talked about the company’s plans for sponsored locations – a way that local businesses can transform their stores in to Poké Stops for cash.

“There is a second component to our business model at Niantic, which is this concept of sponsored locations.”

Mr. Hanke doesn’t give a timetable for when these sponsorships will roll out or to the extent at which they will, but you’d expect Niantic to act quickly to capitalize on the hype. At the moment, it’s unclear if retailers will be able to opt for more than a Poké Stop, or if they’ll be able to provide rare items and/or Pokémon as well. Either way, these agreements should add a win-win scenario for both players and businesses when they launch in the future.

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Written by Jason Ganos

Nintendo super fan since birth, Jason is the creator of Amiibo News and editor-in-chief at Nintendo Wire. One of his life goals is to provide the latest Nintendo news to fellow gamers with his natural know-how.

Jason Ganos

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  1. Sean says:

    saw this coming a mile away.

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  2. artistic doodle

    Considering all the images floating around of businesses that happen to be gyms posting things like discounts for gym leaders/teams (or that they’re stops and using lures themselves or giving discounts to those that activate them), I’m not shocked that this is happening. As for how it’ll be handled… that’ll be the tricky part.

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  3. Tolga says:

    Ich glaube das ist erst der Beginn der Monetarisierung. Es gibt noch viel mehr Möglichkeiten um damit Geld zu verdienen.

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  4. George says:

    LOL I don’t think you’re the only one mate…

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