It’s undeniable that it’s been a rough couple of months for Nintendo’s stock market performance, but thanks to Pokémon GO that seems to be changing rapidly. The app first launched in Australia and New Zealand two days ago and has been gradually appearing in other countries since, and as a result Nintendo’s shares have soared 10% to their highest value in two months.
A representative for Macquarie Securities, a cash equities broker, stated in a note to clients that a reason for the positive financial response is that “it has more [monetisation] than we expected; as users build their Pokémon inventory, spending money becomes needed to store, train, hatch and battle.” This comes after the stock market didn’t react too much to Nintendo’s first mobile app, Miitomo, which was a bit more lenient when it comes to micro-transactions.
Of course, Pokémon GO doesn’t count as one of the five mobile titles to be released this fiscal year by Nintendo in collaboration with DeNA. The next wave of those will be based on Animal Crossing and Fire Emblem, and will release this fall. We’ll have to wait and see how the stock market responds to these next mobile ventures.Leave a Comment