The child-oriented Play Nintendo website and marketing campaign is one of the company’s biggest pushes to get a younger audience back on board with the once ubiquitous Nintendo brand.
To help more kids experience the games offered by the Nintendo 3DS, a Play Nintendo tour will be taking place throughout the summer. Featuring playable demos, contests, prizes and photo opportunities, the tour will transform malls and other locations throughout the United States into themed areas based on some of Nintendo’s most iconic worlds. Kids will be able to hide in Donkey Kong’s barrel, pose with a massive Kirby and more.
Take a look at the tour schedule:
June 17-19: Westfield Culver City – Los Angeles
June 24-26: Arrowhead Towne Center – Glendale, Arizona
July 1-3: FlatIron Crossing – Broomfield, Colorado
July 8-10: Mall of America® – Bloomington, Minnesota
July 15-17: Bite of Seattle – Seattle
July 21-24: Marriott Marquis San Diego Marina – San Diego
July 29-31: Memorial City Mall – Houston
Aug. 5-7: Woodfield Mall – Schaumburg, Illinois
Aug. 12-14: Roosevelt Field – Garden City, New York
Aug. 19-21: South Shore Plaza – Braintree, Massachusetts
Aug. 26-28: Tysons Corner Center – Tysons Corner, Virginia
Sept. 2-5: North Point Mall – Alpharetta, Georgia
Source: Nintendo PR