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The child-oriented Play Nintendo website and marketing campaign is one of the company’s biggest pushes to get a younger audience back on board with the once ubiquitous Nintendo brand.

To help more kids experience the games offered by the Nintendo 3DS, a Play Nintendo tour will be taking place throughout the summer. Featuring playable demos, contests, prizes and photo opportunities, the tour will transform malls and other locations throughout the United States into themed areas based on some of Nintendo’s most iconic worlds. Kids will be able to hide in Donkey Kong’s barrel, pose with a massive Kirby and more.


Take a look at the tour schedule:

June 17-19: Westfield Culver City – Los Angeles

June 24-26: Arrowhead Towne Center – Glendale, Arizona

July 1-3: FlatIron Crossing – Broomfield, Colorado

July 8-10: Mall of America® – Bloomington, Minnesota

July 15-17: Bite of Seattle – Seattle

July 21-24: Marriott Marquis San Diego Marina – San Diego

July 29-31: Memorial City Mall – Houston

Aug. 5-7: Woodfield Mall – Schaumburg, Illinois

Aug. 12-14: Roosevelt Field – Garden City, New York

Aug. 19-21: South Shore Plaza – Braintree, Massachusetts

Aug. 26-28: Tysons Corner Center – Tysons Corner, Virginia

Sept. 2-5: North Point Mall – Alpharetta, Georgia

Source: Nintendo PR

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Written by Tom Brown

Whether it’s an exciting new entry in a series long established or a weird experiment meant only for the dedicated, Tom is eager to report on it. Rest assured, if Nintendo ever announces Elite Beat Agents 2, he’ll be there.