After the recent announcement that Disney Infinity 3.0 will be ceasing development later this year it’s clear the toys-to-life market isn’t doing so well in 2016. We haven’t had too many sales figures to help define this apparent downward curve, however, at least until now.

GfK Entertainment, via MCV UK, has revealed that 12% less revenue has been generated by the sector in the first half of 2016 compared to the same period last year, at least in the United Kingdom. This is especially significant considering one of the major toys-to-life franchises, Lego Dimensions, wasn’t even on the market early last year.

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It’s worth noting that these sales figures may not reflect the state of affairs the world over, as GfK Entertainment tends to focus on European charts and earnings.

We’ll be sure to let you know of any future developments in the increasingly volatile toys-to-life market, so stay tuned. At the very least amiibo still seem to be going strong, with a new batch of Splatoon figures landing soon and a Monster Hunter Stories range is arriving in Japan later this year.


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Written by Tom Brown

Whether it’s an exciting new entry in a series long established or a weird experiment meant only for the dedicated, Tom is eager to report on it. Rest assured, if Nintendo ever announces Elite Beat Agents 2, he’ll be there.

Tom Brown