Nintendo’s long history of catchy slogans– from “Now you’re playing with power” to “Wii would like to play”– continues today, as the company revealed a new catchphrase in a Nintendo 2DS price drop promotional video.

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“There’s no play like it,” reads the new slogan, which appears at the end of the video, adorned by the classic SNES controller button layout above. This motto, along with other shifts in the company’s appearance in the past month– such as changing profile pictures on social media and a thematic color return from gray to classic red– are indicative of a company wide image change. It seems likely that several more changes to Nintendo’s brand image are to come, especially as E3 and the shift towards the NX loom on the horizon.

The video in which the slogan was revealed also announced a price drop for the Nintendo 2DS console, effective May 20th.

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Written by Amelia Fruzzetti

A writer and Nintendo fan based in Seattle, Washington. When not working for NinWire, she can be found eating pasta, writing stories, and wondering about when Mother 3 is finally going to get an official localization.

Amelia Fruzzetti