It looks like Nintendo hit a sweet spot on value and price with this year’s Wii U holiday bundle. The package, which includes a Wii U Deluxe console, Super Smash Bros. for Wii U, and Splatoon, was made available from many major retailers, starting on Thanksgiving, for a discounted price of $249.99.

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The bundle appears to have flown off physical and digital shelves in record time. At the time of writing, the system is out of stock for delivery at Target, Walmart, and Best Buy, as well as for in-store pickup at most of their retail locations. In fact, in a press release issued by Target yesterday, on Black Friday, the retailer cited the new bundle as the “top selling item on Target.com” for Thanksgiving Day.

While empty shelves are certainly a good sign for Nintendo and the Wii U, it’s ultimately never ideal when demand outpaces supply. Still, it will be interesting to see what kind of bump this has given the Wii U install base next time Nintendo shares some sales data with us.

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Written by Brittin Shauers

Brittin literally grew up with Link, Mario and Samus. These three characters and their worlds collectively capture everything that he loves about video games.

Brittin Shauers