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Nintendo has a way of charming its fans with not only its games, but its marketing as well. We most recently saw that charm in the Super Mario Maker trailer that was released a few months ago. In the company’s new holiday commercial, we’re given a glimpse of what it’s like to be surrounded by the characters we’ve grown to love over the years on Christmas morning.

From the cheerful music, to the cozy winter atmosphere, to the warm, fuzzy glow of a happy home, Nintendo has really nailed happiness and nostalgia in just 30 seconds. The commercial brings together those traditional elements of family and three of its newest titles in a very smart– and heartwarming– fashion. There’s something magical about watching beloved characters like Mario, Pikachu and Link (times three) come together to celebrate the holiday season with all of us. It’s very apparent that, after decades of game releases, the characters themselves really have become parts of our families.


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Written by Lauren Ganos
Creative Director, Managing Editor

Designer and writer by day, gamer by night, Lauren dreams big when it comes to creative endeavors. Perhaps that's why she's taken on the roles of creative director and managing editor for Nintendo Wire. If she had a video game superhero alias, it might just be The Visionary, a true keeper of imaginative order.