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Most times you think of Nintendo of America President Reggie Fils-Aimé it’s due to his recent appearance in a Direct or because a game decided to remind us that someone’s body is ready. This time around though, he sat down with GeekWire Co-founder Todd Bishop to discuss the company’s change and growth over time, current product lines, and how Nintendo responds to criticism and uncertainty in its tendency to deviate from the norm.

Check out the full discussion:

 

 

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Written by Ricky Berg

When he isn’t writing for Nintendo Wire, Ricky’s anticipating the next Kirby, Fire Emblem, or if the stars ever align, Mother 3 to be released. Till then he’ll have the warm comfort of Super Smash Bros. to keep him going.