In today’s edition of “I wish I lived in Japan,” here’s a new Pikachu toy that’s so clever and cute that I just can’t take it. “WHO Are YOU?” is a brand by Sega Toys that offers fluffy hairballs that transform into plush toys when introduced to water, and according to Ninten-Switch, a new Pokémon-themed set is coming soon, featuring the series’ iconic mascot Pikachu.
The product starts as a big, yellow ball of fur, with Pikachu’s signature brown back stripes. Curled up like this, Pikachu may seem a little shy (or sleepy?) at first, but it’ll soon liven up after a bath.
After submerging the ball in water for a while, it will begin to transform into one of the three Pikachu variants pictured below. The winking Pikachu is female with a heart-shaped tail, while the other two are male. Just look at how fluffy they are!
Each toy comes with a comb, two to three pieces of kimono, an instruction manual, and a best friend certificate. Awww.
The toys will be released in Fall 2020 at 3,800 yen each (tax excluded).
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Written by Reece Heather
A veteran Zelda Universe editor and First-class journalism graduate, Reece emerged with a Nintendo 64 and a lifelong obsession after a narrow escape from Santa’s Naughty List in 1998. Outside of games, he’s reading Punisher comics, being bossed around by his cocker spaniel, and cornering innocent bystanders to rant about the importance of game preservation.
