Capcom has revealed another bizarre marketing campaign for Resident Evil Requiem, this time having the fictional Umbrella Corporation file a faux lawsuit against Nissin Foods.
The developer kicked off the publicity push by sharing a post on X, stating that Umbrella has filed a case against Nissin due to the likeness between the made-up Umbrella Noodles and the real-life Cup Noodles. The reality, of course, is that the former is a parody of the latter.
【ご報告】
アンブレラ社は本日、『日清食品』を知的財産権侵害の件で提訴するため、ラクーンシティ高等裁判所に訴状を提出いたしました。 pic.twitter.com/UmrsUBcZ0q— バイオハザード(カプコン)公式 (@BIO_OFFICIAL) February 24, 2026
Umbrella Noodles first appeared as an item in 2003’s Resident Evil Outbreak, but the logo likeness appeared in 2020’s Resident Evil 3 remake.
Random Resident Evil Fact
Umbrella has its own brand of ramen noodles!#REBHFun pic.twitter.com/KMbkNk5p9a— 【公式】バイオハザード / RESIDENT EVIL PORTAL Official (@REBHPortal) September 3, 2024
A promotional video was then released with an Umbrella spokesperson breaking down the whole affair. It’s in Japanese, but you can still get the gist.
アンブレラ社から皆様に大切なお知らせです。 pic.twitter.com/R7NvHEa3EX
— バイオハザード(カプコン)公式 (@BIO_OFFICIAL) February 25, 2026
Cup Noodle responded in jest, accusing Umbrella of being the one to copy its product.
Last week saw another comical campaign for Requiem, with Capcom collaborating with Yume Group to produce a fitness bundle. This included the game along with hanging exercise equipment – a nod to a scene within the game where protagonist Grace is hanging upside-down while strapped to a gurney.
50 units were offered and priced at ¥19,800 (approximately $127.50), selling out completely within the same day.
Resident Evil Requiem release date
Resident Evil Requiem will be released on Nintendo Switch 2, PlayStation 5, Xbox Series X/S, and Steam on February 27th, 2026.
Check out more Resident Evil content
Hideki Kamiya wants players who spoil Resident Evil Requiem to ‘die a thousand deaths’
Leave a Comment
Written by Reece Heather
A veteran Zelda Universe editor and First-class journalism graduate, Reece emerged with a Nintendo 64 and a lifelong obsession after a narrow escape from Santa’s Naughty List in 1998. Outside of games, he’s reading Punisher comics, being bossed around by his cocker spaniel, and cornering innocent bystanders to rant about the importance of game preservation.
