For kids of the ’80s and ’90s, there was no greater place to be a kid than Toys”R”Us. We all likely have fond memories of grabbing some action figures, getting a doll house, or fawning over the video game section and begging our parents to get us a Super Nintendo. It’s still kind of shocking that the company folded just a few years ago, but its memory will live on for generations thanks to a new live-action film in production. Coming from Story Kitchen (known for its work on video game films) and Toys”R”Us Studios, this latest nostalgia-laden “true” story is about recreating one of the “most magical places on Earth.”
In an article on Variety yesterday, Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg announced the project and stated, “Toys’R’Us is a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered Toys’R’Us one of the most magical places on Earth, we’re honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia that Toys’R’Us represents.”
Kim Miller Olko, president of Toys”R”Us Studios, added, “As Toys ‘R’ Us’ first film, this project is an exciting opportunity to bring the magic of our brand to the big screen. It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys’R’Us. This story will capture the imagination, adventure and joy that has made Toys’R’Us a destination for kids of all ages.”
As for comparisons to other films, the project is being described as Night at the Museum and Back to the Future. The producers also hope to capture the essence of movies such as Barbie or Jumanji, where the actual toys/characters come to life rather than be strictly about the business side of things. No casting or production staff are currently attached to the project, but that should ramp up in the months to come.
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Written by Peter Glagowski
Peter has been a freelance gaming and film critic for over seven years. His passion for Nintendo is only matched by the size of his collection.
