AI might be all the rage in the tech sector, but Nintendo doesn’t appear to be embracing it anytime soon. In an interview with CNBC, Nintendo of America president Doug Bowser was questioned about AI, and he made a pretty clear statement about how the company views it.
“We still believe that what makes our games special is our developers, their artistic capabilities, their insight into how people play.”
Now, Bowser didn’t make any declarative statements about AI being bad or anything. When the topic came up, he initially stated, “If we think about just technology in general to start with, as we look at technology we always want to make sure the technology we may be leveraging — whether it is to develop our games [or] in our devices – it’s going to create a better gameplay experience.” He even acknowledged that AI could be a useful tool when it comes to productivity, but he was quick to point out, “it’s not the only method of developing games.”
He then went on to state that for Nintendo, there will always be a human touch with the games it develops. It seems Bowser wants the press and public to know that even if AI does eventually make its way into Nintendo games (which seems unlikely), the company will have some form of human engagement with how it creates titles. I suppose that’s better than feeding Quake 2 into a machine that then spits out a dramatically worse version of it while wasting a couple of cities’ worth of electricity to power it.
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Written by Peter Glagowski
Peter has been a freelance gaming and film critic for over seven years. His passion for Nintendo is only matched by the size of his collection.
