In a case of some very Japanese corporate synergy, Suntory and Nintendo are collaborating on a new Mario-themed beverage. I think it might just be a sweepstakes with Mario-themed prizes, but either way, these branded bottles will become collector’s items soon. Announced on Twitter with a rather funny ad, it appears as if there is some mustache clip you can attach to the bottles to make it look like you’re Mario. Oh, I love you, Japanese marketing experts.
／#サントリー × #スーパーマリオ コラボ
キャンペーン第１弾
＼
500名様に、
マリオの帽子とヒゲボトルチャームが当たる！
ボタンから #マリオになりたい でポスト！— SUNTORY（サントリー） (@suntory) April 22, 2024
Another post from the official Suntory Twitter account reveals a flyer with Mario branding and prizes. The coin block is a portable cooler and the power-up mushroom is a themed ice pack. I suppose that makes sense considering you’d be drinking a lot of Suntory to redeem these. You might as well fashion your new lifestyle around carrying Suntory with you everywhere.
The campaign will be running until May 31, 2024, though us westerners won’t ever get the chance to nab these items. I’ve gotta say, that cooler is very appealing. I hope eBay prices aren’t too ridiculous.
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Written by Peter Glagowski
Peter has been a freelance gaming and film critic for over seven years. His passion for Nintendo is only matched by the size of his collection.
