The Super Mario Bros. Movie is, scientifically speaking, making all of the money – and others are taking notice. Sony CEO Kenichiro Yoshida went to see the movie himself recently, and talked about doing so during the company’s yearly Corporate Strategy Meeting, calling Mario a “beautiful and wonderful IP” and revealing he played the games 30 years ago.
Sony CEO Kenichiro Yoshida went to watch the Super Mario Bros. Movie!
He said it's a beautiful & wonderful IP. He played Mario intensely 30 years ago.
"A lovable IP can survive 30, 50, or 100 years. That is something we would like to make investment into for sustainable growth" pic.twitter.com/5cR6DrZXLL
— Genki✨ (@Genki_JPN) May 18, 2023
In context, Yoshida is specifically discussing the nature of corporate IP and business rather than artistry, and how he wants Sony to have IP that lasts as long as Nintendo’s – but this level of direct praise for a competitor is still a little bit unusual in the games industry, and a nice thing to see. Looks like Sony will be looking to match Nintendo’s success at some point.
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Written by Amelia Fruzzetti
A writer and Nintendo fan based in Seattle, Washington. When not working for NinWire, she can be found eating pasta, writing stories, and wondering about when Mother 3 is finally going to get an official localization.
