The Pokémon Company and Levi Strauss & Co. have joined forces for Pokémon’s 25th anniversary! With a healthy dose of nostalgia and ’90s vibes, the Levi’s® x Pokémon collection is merging the iconic Levi’s® brand with Pikachu and friends. “Inspired by the first season of the original Pokémon animated series, the collection includes a range of Levi’s® denim, tops, bottoms, fleece, tees, and accessories that feature graphics and prints of both the popular characters and the woodland settings of the Kanto region.”
“Notable pieces include the ‘90s style Vintage Fit Trucker Jacket and 551®Z Authentic Straight jean in stonewash indigo, both featuring oversized embroidered Pikachu and lightning bolt patches for the Electric-type Pokemon. And for another fun matching hook up, there’s the all over print Vintage Fit Trucker Jacket and 551®Z Authentic Straight jean, featuring an eye catching forest design filled with Pokémon.
Also included is a range of graphic tees that features throwback character art, such as Ash, Misty and Pokémon from that classic first season. And, for fans of Misty, there’s even the Levi’s® Misty Short and Misty Tank, an homage to the iconic outfit she wears in the series.
Accessories and sundries also get the Pokémon treatment, like a red and white trucker hat similar to the hat worn by Ash Ketchum in the series. Or the Pikachu knit beanie with yellow threedimensional Pikachu ears. There’s also an allover floral Pokémon print gym bag, a Poké Ball crossbody bag and clip-on pouches with Pokémon characters embroidered on the front. And, on the sundries, the collection features Pokémon branding on Levi’s® back patches, Red Tabs that mimic red and white Poké Balls, and buttons stamped with Pikachu and Poké Balls.”
Okay, Pokémon from the Kanto region and Togepi, but the darling baby Pokémon’s debut in the Pokémon anime did help us get ready to visit the Johto region! Plus, it’s the perfect touch to this interpretation of Misty’s outfit.
Ahead of its release, images of select items from the collection have been shared – including the “Pokémon Forest” all over print Vintage Fit Trucker Jacket and 551®Z Authentic Straight jean.
Clothing
Accessories
The Levi’s® x Pokémon collection (priced from $20.00 to $148.00) will launch in Levi’s® stores, on Levi.com, and on the Levi’s® App starting Monday, February 15th!
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Written by Jennifer Burch
Illustrator, designer, writer and big Nintendo geek, you can find Jennifer with an N3DS within reach 24/7. As the oldest of three, she has survived many Mario Party, Super Smash Bros. and Mario Kart sessions intact in addition to getting her brothers hooked on some really weird games. (Cubivore anyone?)
