Sega has announced that it will be hosting a special session at the upcoming Cannes Lions International Festival of Creativity 2026, commemorating the 35th anniversary of Sonic the Hedgehog. Titled “The Sonic Effect: How Japan’s Fandom Culture Elevates Playful Worlds,” the 30-minute session will take place on June 26th at … Continue reading For Sonic’s 35th anniversary, Sega will be the first Japanese dev to host at Cannes Lions