Ex-PlayStation CEO Shawn Layden believes the Switch 2 name represents ‘brand value’
Nintendo has never taken the easy route when it comes to naming its consoles. Before the Switch 2 was announced, no one had any idea what the device might actually be called. When the Wii was succeeded by the Wii U, it felt like the exact kind of esoteric nonsense … Continue reading Ex-PlayStation CEO Shawn Layden believes the Switch 2 name represents ‘brand value’
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